Clinton, Mass. U.S.A.(August 28, 2018) — McCue & Associates LLC, a full service marketing firm located in Central Massachusetts, announced it was recently selected as marketing firm of record by The L.S. Starrett Co., a global manufacturer of precision measuring tools, metrology equipment, saw blades and hand tools, headquartered in Athol, MA. Account billings are non-disclosed.

McCue & Associates is providing a range of marketing services including branding, strategy, direction, media planning & placement, public relations, ad creative and select collateral support for Starrett.

“We are thrilled to be working with Starrett again,” said Michael McCue, President of McCue & Associates. McCue, a former marketing manager of Starrett from 1987 to 2001, also provided full-service marketing support for Starrett via McCue & Associates from 2001 to 2010. After a seven year hiatus, Starrett and McCue & Associates reunited in late 2017. “It is especially gratifying when a client returns,” said McCue. “We are already totally immersed in many of their new initiatives. It is exciting to work with the team at Starrett again, through McCue & Associates. We are off to a roaring start.”

“It is helpful to have the support of a marketing firm that is not only serving the manufacturing industry, but that is also very familiar with our products and market spaces, while being fine-tuned to the company and the brand,” said Mr. Jim Ballou, Marketing Manager at Starrett. “We are glad to have McCue & Associates support our team.”

In the first six months since the McCue appointment, the firm has already generated exceedingly high market exposure for Starrett, planning and executing an aggressive PR and media program, deploying campaign creative for new product line launches and other key communications support.

About The L.S. Starrett Company
Founded in 1880 and headquartered in Athol, MA U.S.A., The L.S. Starrett Company (http://www.starrett.com) is a leading global manufacturer of precision measuring tools and gages, optical comparators and vision systems and force and hardness testing solutions. Starrett also manufactures laser measurement systems, custom engineered granite solutions, custom gaging, band saw blades, power tool accessory saw blades, workshop tools and jobsite tools. The Starrett brand is recognized throughout the world for exceptional quality and precision. Skilled personnel, superior products, manufacturing expertise, innovation and excellent service and support have earned Starrett its reputation as the “World’s Greatest Toolmakers”. Starrett has over 1,600 employees worldwide and annual sales exceeding $200 million. The L.S. Starrett Company is publicly traded on the NYSE, symbol SCX.

About McCue & Associates
McCue & Associates LLC is a full-service B2B marketing firm located in Clinton, Massachusetts, 40 miles west of Boston. Founded in 2001, McCue & Associates primarily provides North American marketing solutions for global manufacturers of machine tools, cutting tools, measuring equipment, technology products and software. Committed to providing the most effective solutions based on client budgets, McCue & Associates strategizes, plans and executes all aspects of marketing from complete integrated programs to public relations, advertising, promotion, branding and communications projects.

For more information, contact Michael S. McCue at 978-733-1353, by email at mmccue@mccueassociates.com.