Experienced Staff and Support

McCue & Associates staff possess extensive experience in the corporate world, a key contributing factor to understanding how to effectively market a company’s products and services.

Michael McCue

President and Founder

Mr. McCue’s experience in virtually all types of business-to-business marketing and communications spans nearly three decades. A 1977 graduate of New England School of Art & Design, he spent his early professional career as a graphic designer, steadily rising through the ranks to creative director, marketing communications manager, advertising and publicity manager, and then corporate marketing management.

From design to copywriting, production, public relations, media planning, trade shows, packaging, branding and corporate identity, he is skilled in all areas of marketing. His experience includes national and international corporate marketing in industries including plastics, sensors, transducers, metal forming controls, construction hand tools, precision measuring tools, metrology, metalworking and machine tools, and biomedical analytical instrumentation. He has presided over business-to-business and consumer campaigns in trade, print and national television and has authored numerous articles in manufacturing/technology trade journals.

Familiar with both end-user and industrial distribution channels, he was most recently Marketing Manager for the L.S. Starrett Company, a $200 million global manufacturer of precision tools and saw blades. During his 13-year tenure at Starrett, he played a key role in positioning the company’s prestigious quality image in the marketplace. He has also held management positions at Honeywell/Data Instruments and Allied/Instrumentation Laboratory.

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Jenna Desimone

Director of Media, Public Relations, and Operations

Jenna Desimone is a strategic communications and public relations leader who has spent her career working at the intersection of technology and business. She has more than 15 years exclusively in the tech sector, supporting B2B organizations across electronics, software and manufacturing.

She brings extensive experience leading communications strategy for complex, highly technical businesses across multiple stages of growth. Her work spans developing messaging and positioning, executive communications, media and analyst engagement and leading integrated campaigns that bring together earned, owned, shared and paid channels. She is known for translating highly technical subject matter into clear narratives that support long-term brand development.

Jenna holds a Master of Business Administration from Fitchburg State University and a Bachelor of Arts in Communications with a concentration in public relations from Worcester State University.

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Pam Laite

Media and PR Services Manager

Pam has over 13 years of media and PR experience with McCue & Associates. She is a key associate who clients and media have come to rely on for professional, courteous and knowledgeable assistance. Pam recommends and handles media placements and production, as well as manages PR efforts for McCue & Associates’ clients, resulting in optimal industry exposure.

She facilitates valuable connections between clients and editors, and ensures key article placements. From searching out media opportunities, arranging and coordinating interviews, to writing articles and news releases, clients can depend on Pam to provide a consistent flow of media coverage that makes a positive impact on their companies/ brands.

Pam is also involved in day-to-day operation of McCue & Associates. Prior to her current position, she held various roles in marketing and sales at technology companies. She is a graduate of Bentley University with a Bachelor of Science degree in Marketing.

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Carol Cacciapouti

Accounting

Carol brings over 20 years of financial experience to McCue & Associates. She holds a BSBA degree from Nichols College specializing in accounting. She understands the needs of a diverse group of small businesses, having been a small business owner herself. Prior to that she was a Cost Analyst at Avery Dennison focusing on managerial cost analysis.

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Sarah Cacciapouti

Marketing Specialist

Sarah is the newest member of the team, joining as a Marketing Specialist. She holds a Bachelor of Science in Business Administration with concentrations in Marketing and Managment from the University of Maine. Sarah will be involved in digital marketing, graphic design, and project coordination. She’s excited to launch her career in marketing!

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Nancy Silverman

Graphic Designer

With over 25 years of graphics design experience, Nancy provides key creative support to McCue & Associates on a variety of projects which range from producing print and digital advertisements – to creating brochure and catalog layouts and image enhancements. Nancy is able to take direction and ideas from the McCue team, and turn them into reality by using the latest graphics software programs.

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“Virtual” Support Network

McCue & Associates has an extensive network of skilled contractors and vendors ranging from design to printing, photography and more. We carefully match skills and budget according to specific project needs for optimal quality and cost-effectiveness. This nimble, “surgical solution” minimizes staffing, provides a wider array of services and allows us to pass along savings to the client.