McCue & Associates to provide media and public relations support for the metal fabricating industry.

Lancaster, Mass. U.S.A. (February 16, 2011) — McCue & Associates LLC, a full service marketing firm located in Central Massachusetts, announced it was recently retained to market Norton/ Merit brand abrasives products to the metal fabricating industry for Saint-Gobain Abrasives. Saint-Gobain Abrasives is the largest global manufacturer and supplier of abrasive products to provide end-user solutions from the most highly engineered applications to the everyday renovation, construction, body shop, fabrication needs to emerging technologies. Account billings are non-disclosed.

McCue & Associates will provide media consultation, planning, and placement as well as public relations support for the company. “We are excited to be working with Saint-Gobain,” commented Mr. Michael McCue, President of McCue & Associates. “We are eager to combine our thorough knowledge of the metal fabricating market with Saint-Gobain’s leading edge products to build an integrated media and PR campaign that supports an aggressive new product expansion program in the market.”

“We are looking forward to having McCue & Associates apply their expertise in the metal fabricating industry to compliment our marketing efforts in this market segment as we ramp up our product technologies for all price points,” said Mr. David Long, Director of Marketing, Strategy and Marketing Information at Saint-Gobain Abrasives.

About Saint-Gobain

Norton is a brand of Saint-Gobain. With more than 1,000 subsidiaries in 59 countries, Saint-Gobain is the world’s largest manufacturer and distributor of building materials, and a leader in the production of high performance materials, glass containers and abrasives. Founded in 1665 and headquartered in Paris, Saint-Gobain had worldwide sales of $52.7 billion in 2009 and employs approximately 209,000 people. In the United States and Canada, Saint-Gobain employs approximately 19,000 people, and had sales of $6.8 billion in 2009. The company has approximately 150 manufacturing plants and more than 150 distribution outlets throughout North America. Saint-Gobain Abrasives North American operation is headquartered in Worcester, MA, U.S.A.

About McCue & Associates

McCue & Associates LLC is a full-service B2B marketing firm located in Lancaster, Massachusetts, 40 miles west of Boston. Founded in 2001, McCue & Associates primarily provides North American marketing solutions for global manufacturers of machine tools, cutting tools, measuring equipment, technology products and software. Committed to providing the most effective solutions based on budget, McCue & Associates strategizes, plans and executes all aspects of marketing from complete integrated programs to public relations, advertising, promotion, branding and communications projects.