The Lighter Side of our Core Associates

On the water with tight lines.

Marketing is in my blood. So, the old adage a bad day at the beach is better than a good day at the office doesn’t necessarily ring true to me, at least not for marketing. Whether it’s strategizing a new product launch or a branding program, ideating an ad campaign, developing great content, making a successful PR pitch to a key media or a plethora of other challenges, marketing is never boring and ever scintillating when it works for the client, and always addictive in the process. And leading a team of talented, dedicated associates while keeping a business humming is an even greater, more gratifying privilege on another level.

But no person is whole without other dimensions in life, such as family, passions, dreams and pastimes. Balancing these along with my day job is an even taller order. To that end, when I am not presiding over McCue & Associates, I am trying to be a good father, husband, and Chair of the Commission on Disability in the town I live in, and in general keeping things running or fixing stuff that’s broken. And after all these matters are fulfilled, I’m outdoors “in the zone” fishing alone, seeking tight lines. Or hiking the woods, skiing, or (maybe) making a few good shots on the links, or with a paint brush in front of a canvas.

So yes, I love life and thank God for all these blessings. And yes, I love marketing too.

Mike McCue,
Founder and President,
McCue & Associates LLC

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56 Sterling Street
Clinton, Massachusetts 01510 U.S.A.
978-733-1353
info@mccueassociates.com

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