Clinton, Mass. U.S.A. (October 4, 2022) — McCue & Associates LLC, a full-service marketing firm located in Clinton, Massachusetts, announced it recently received multiple advertising readership awards from ad score companies. The awards were for three unique advertisements that were conceptualized, designed, produced and placed in a range of publications by McCue & Associates for one of it’s clients, The L.S. Starrett Company.

McCue & Associates received an AdAppeal^TM Award for a full-page advertisement about Starrett’s Datasure^® 4.0 technology that ran in the June 2022 issue of an industry-leading metalworking magazine – Modern Machine Shop. The award, which was given by Signet Research Inc., ranked the ad first in the “inspection & measuring” category, and ranked it fifth among all 86 ads in the June 2022 issue.

McCue & Associates was also awarded by AdScore Publication Research™ for a digital advertisement about Starrett’s metrology solutions that appeared on Quality Magazine’s website. The advertisement was ranked first overall among all ads that ran from April-June 2022, and was also ranked first in ad performance, readers’ ability to recall the ad, and readers’ likeliness to take action.

“We are pleased to see these ad score results and that we can create strong, effective messaging for our clients,” said Michael McCue, President of McCue & Associates. “We carefully design each ad for visual appeal while incorporating the right messaging for the target audience. It is rewarding to be acknowledged for our work.”

McCue & Associates also received an AdQ Study award for a full-page advertisement on Starrett’s Intenss^TM band saw blades that ran in the January 2022 issue of Canadian Fabricating & Welding. Harvey Research, Inc. awarded McCue & Associates first place among advertisements in the “knives, blades, saws” category, and sixth among all ads in the issue.

About McCue & Associates

McCue & Associates LLC is a full-service B2B marketing firm located in Clinton, Massachusetts, 40 miles west of Boston. Founded in 2001, McCue & Associates primarily provides North American marketing solutions for global manufacturers of machine tools, cutting tools, measuring equipment, abrasives, technology products and software. Committed to providing the most effective solutions based on client budgets, McCue & Associates strategizes, plans and executes all aspects of marketing from complete integrated programs to public relations, advertising, promotion, branding and communications projects.

For more information, contact Michael S. McCue at 978-733-1353, by email at mmccue@mccueassociates.com.