Lancaster, Mass. U.S.A. (October 20, 2014) — McCue & Associates (M&A) recently helped market five clients – Methods Machine Tools, Emuge Corp., Norton │Saint-Gobain, Greenerd Press & Machine Company and Simonds – for IMTS 2014, the premier manufacturing technology show in North America. The show took place in Chicago, IL and ran September 8-13. All told, the show effort required nearly 100 projects over a four to five month period.

For Methods Machine Tools, M&A managed pre- and at-show publicity, put on a major press conference at the show, helped launch new products, and pitched, placed and supported IMTS TV footage at the booth. Press kits, a big wave of news releases, and other supporting materials were also created and produced.

Emuge Corp. was building an entirely new booth this year and M&A provided design direction, consultation, graphics, video show creation and production. We created a promotional video loop, a new product sales brochure, new product launch news releases, and press kits for the media. We also managed pre- and at-show publicity and scheduled editor visitors to the booth.

Norton │Saint-Gobain had M&A manage pre- and at-show publicity, news releases, scheduling editor visits to the booth, press kits for the media, and promoting Olympic Luge Medalist Erin Hamlin’s visit to the booth to sign autographs.

For Greenerd and Simonds, M&A handled news releases, pre- and at-show publicity and scheduled editor visitors to their booths. We also created Simonds booth graphics, a Knowledge Bar concept, sales literature and giveaways to launch their new band saw blade simulator program at the show.

About IMTS
The International Manufacturing Technology Show is one of the largest industrial trade shows in the world, featuring more than 2,000 exhibiting companies. More than 100,000 manufacturing industry professionals from all over the world visit IMTS to see more than 15,000 new machine tools, controls, computers, software, components, systems and processes that can improve their efficiency. The event is held every two years in September at McCormick Place, Chicago.

About McCue & Associates
McCue & Associates LLC is a full-service B2B marketing firm located in Lancaster, Massachusetts, 40 miles west of Boston. Founded in 2001, McCue & Associates primarily provides North American marketing solutions for global manufacturers of machine tools, cutting tools, measuring equipment, technology products and software. Committed to providing the most effective solutions based on client budgets, McCue & Associates strategizes, plans and executes all aspects of marketing from complete integrated programs to public relations, advertising, promotion, branding and communications projects.
For more information, contact Michael S. McCue at 978-733-1353 or by email at mmccue@mccueassociates.com.