Clinton, Mass. U.S.A. (November 18, 2025) — McCue & Associates LLC, a full-service marketing firm located in Clinton, Massachusetts, announced its successful advertising and Public Relations campaign introducing the innovative Starrett W4900 Touchscreen Indicator, the first of its kind in the industry. A case study is posted on the McCue & Associates website detailing the strategy, process, and successes of the campaign.

The campaign strategy for the W4900 launch was primarily comprised of publicity and advertising. A press release was developed and intentionally embargoed to align with the W4900 introduction at the International Manufacturing Technology Show (IMTS), North America’s largest manufacturing tradeshow, where Starrett debuted the new indicator. McCue & Associates created the messaging and advertising program, and strategically selected publications to place print and digital advertisements for optimal audience reach.

McCue & Associates continued advertising efforts beyond the initial launch, recommending and producing an educational webinar in October 2025. Entitled “Maximizing QC Options from Measurement through Data Acquisition”, the webinar covered topics such as the evolution of precision gages and wireless data collection and highlighted the innovative capabilities of the W4900 touchscreen indicator.

McCue & Associates received a Signet Research AdBrand^TM Award for a half-page print advertisement featuring the Starrett W4900 Indicator that ran in the August 2025 issue of Manufacturing Engineering & Technology. The advertisement was ranked first overall for readership response by 200 respondents when compared with 20 different ads within the same issue, and scored highest on categories such as quality products, innovation, and purchase consideration.

Overall, the PR campaign generated over 57 pages of industry coverage with 3,725,000 in circulation/ impressions. The campaign drove high traffic to the Starrett tradeshow booth, resulting in approximately 250 leads on the W4900 alone. Print and digital advertisements accumulated over 1,484,552 in circulation/ impressions and over 350 leads during the first 10 months of the W4900’s introduction.

Read the case study by visiting the McCue & Associates website, or click here.

About McCue & Associates
McCue & Associates LLC is a full-service B2B marketing firm located in Clinton, Massachusetts, 40 miles west of Boston. Founded in 2001, McCue & Associates primarily provides North American marketing solutions for global manufacturers of machine tools, cutting tools, measuring equipment, abrasives, technology products and software. Committed to providing the most effective solutions based on client budgets, McCue & Associates strategizes, plans and executes all aspects of marketing from complete integrated programs to public relations, advertising, promotion, branding and communications projects.

For more information, contact Michael S. McCue at 978-733-1353, by email at mmccue@mccueassociates.com.