Clinton, Mass. U.S.A. (April 11, 2022) — McCue & Associates LLC, a full service marketing firm located in Central Massachusetts, announced it was recently selected to handle public relations services in North America for a leading manufacturer of advanced machine tools and production lines worldwide. GROB is headquartered in Germany, and has locations throughout the world including GROB Systems, Inc, a U.S. facility in Bluffton, OH. Manufacturers are increasingly automating machining solutions such as five-axis machining centers, universal machining centers and fully automated machining production lines for “lights out” manufacturing, which GROB excels in.

McCue & Associates is providing PR services such as news releases, article development, and general PR strategy or media outreach as needed for the U.S. and Canada.

“We are pleased to be representing GROB in North American media to help them increase exposure and build their brand in the competitive machine tool marketplace,” said Michael McCue, President of McCue & Associates.

“McCue & Associates was well recommended to handle our North American PR needs,” said Mr. Mike Hough, Marketing Technical Content Creator at GROB Systems USA. “With their extensive experience in marketing for machine tool and metalworking industry clients, they were a natural choice. They also have other German based clients which further enhances our comfort level with the firm”.

About GROB Systems

For over 90 years, GROB has been known worldwide for the development and manufacturing of machines and production lines. GROB has in its portfolio several universal 5-axis machining centers as well as a variety of automation solutions. The unique retractable spindle provides unmatched accessibility to the work piece, is the most rigid when extended to the workpiece and even allows for upside-down machining which provides superior chip control. The Z-axis design also allows the tool change to happen outside of the work area which enables users to machine the largest part that fits in the machine regardless of tool length requirements.

GROB is a family-owned company with global headquarters located near Munich, Germany and has full manufacturing capabilities in the United States, Germany, Brazil, China, and Italy. More than 600 employees at the 400,000 square foot facility in Bluffton, Ohio support GROB customers across North America.

About McCue & Associates

McCue & Associates LLC is a full-service B2B marketing firm located in Clinton, Massachusetts, 40 miles west of Boston. Founded in 2001, McCue & Associates primarily provides North American marketing solutions for global manufacturers of machine tools, cutting tools, measuring equipment, technology products and software. Committed to providing the most effective solutions based on client budgets, McCue & Associates strategizes, plans and executes all aspects of marketing from complete integrated programs to public relations, advertising, promotion, branding and communications projects.

For more information, contact Michael S. McCue at 978-733-1353, by email at mccue@associates.com or visit www.mccueassociates.com.