Clinton, Mass. U.S.A. (October 19, 2016) — McCue & Associates LLC, a full-service marketing firm located in Central Massachusetts, recently developed and executed a potent, comprehensive

public relations and media campaign for Norton | Saint-Gobain Abrasives (Worcester, MA) to launch their new Quantum 3 Grinding Wheels.

Norton’s new QUANTUM3™ (NQ3) Depressed Center Grinding Wheels feature a proprietary grain along with a tougher bond system containing a unique combination of fillers and bonding agen

ts that allow for much better mix quality in manufacturing. NQ3 provides substantially faster grinding for more metal removal and longer wheel life, with less operator fatigue, to significantly increase grinding output. McCue & Associates created a strong media and public relations program designed to reach Norton | Saint-Gobain’s target market including the metal fabricating, industrial distribution and MRO industries.

The campaign consisted of a press release that was distributed to targeted media, public relations outreach that generated four major feature stories and extensive press coverage, and a print and digital media program including an online retargeting. The campaign successfully generated nearly 1.5 million impressions in 24pages of PR coverage.

About Saint-Gobain Abrasives

Backed by its experience and its capacity to continuously innovate, Saint-Gobain, the world leader in the habitat and construction market, designs, manufactures and distributes high-performance and building materials providing innovative solutions to the challenges of growth, energy efficiency and environmental protection. With 2015 global sales of $44 billion, Saint-Gobain operates in 66 countries and has more than 170,000 employees. For the fourth year in a row, the Company has been ranked by Thomson Reuters as one of the Top 100 Global Innovators.

In the United States and Canada, Saint-Gobain has more than more than 150 locations and approximately 15,000 employees, with sales of approximately $5.7 billion in 2015. Saint-Gobain is the world leader in abrasives and the only international manufacturer to offer a full complement of abrasives products to customers worldwide.

About McCue & Associates
McCue & Associates LLC is a full-service B2B marketing firm located in Lancaster, Massachusetts, 40 miles west of Boston. Founded in 2001, McCue & Associates primarily provides North American marketing solutions for global manufacturers of machine tools, cutting tools, measuring equipment, technology products and software. Committed to providing the most effective solutions based on client budgets, McCue & Associates strategizes, plans and executes all aspects of marketing from comprehensive integrated programs to public relations, advertising, promotion, branding and communications projects. www.mccueassociates.com

For more information, contact Michael S. McCue at 978-733-1353, or by email at mmccue@mccueassociates.com.